In today's rapidly changing world, consumers don't just make decisions from data. They make them based on discussions with other people. When they’re on the go, while they’re online, or when they’re talking with friends and family, they are constantly connected. You need to be more than just a search result – you need to be part of the conversation.
Our research into the nature and components of outstanding brand communication revealed fundamental
opportunities that were being missed by even the most successful marketers. Sitewire is the only agency
to identify the four key avenues of communication in developing interaction, and more importantly,
conversation, between brands and consumers.
Say it with us: Local, Mobile, Social, Search. (otherwise known as LoMoSoSe around the office)
Communicating through these core channels ensures that your brand won’t just be a conversation topic;
you’ll be a conversation starter.
Did you know that Yahoo! is more popular than Google in Japan, or that Yelp is the preferred review site in California?
Whether we’re marketing in Tulsa or Bangladesh, our approach is to think and act locally. This entails creating a user experience that matches the wants and needs of the people searching in different locales. Employing this local approach has led to innovative and scalable solutions to the unique needs of multi-location brands. Sitewire understands that while multi-location brands share a name, each individual location has specific needs and opportunities. We use local marketing as a tool to shape demand based on a brand’s national and local needs.
- Solutions include:
- Local Directories
- Map Integrations & Mashups
- Ratings & Reviews
- Geo targeting
- Local Coupons
The '3rd screen' is now the only screen for many users in emerging markets, making mobile marketing as important to businesses as web marketing was in 2000.
With cameras, video, microphones, GPS and an expanding memory capacity, mobile phones are swiftly surpassing PC’s in terms of function, not to mention convenience. Mobile users now have the ability to access nearly anything, anywhere. Understanding what they choose to access and why is what separates Sitewire from other agencies.
- Solutions include:
- iPhone apps
- SMS
- Mobile Sites
- Mobile Search
- Mobile Coupons
- Mobile Applications
- Mobile Games
- Mobile Augmented Reality
- QR Codes
Any good agency will tell you that communication is essential to your brand’s effectiveness, and how you say something is just as important as what you say.
The great agencies tell you who your consumers are, where to find them, and how to engage them effectively. Sitewire knows it takes more than a simple social strategy to speak intelligently.
- Solutions include:
- Blogger Outreach
- Contests/Giveaways
- Product Reviews
- Custom Social Charter
- Social Monitoring
- Social Media Audit
- Facebook ads
- Social Strategies for Facebook, Twitter, LinkedIn and YouTube
- Social Website Integration (Facebook connect, Flickr, Wordpress, Social Bookmarking, Ratings and
Reviews)
There are few things more important to a brand than being found. Companies can no longer rely solely on their Web site, being found requires creating a strategic web presence.
Sitewire's unique data driven approach is broad enough to include all types of Search (paid, organic, image, video, mobile, vertical) and focused enough to drive revenue. Many agencies use search to harness demand; Sitewire creates demand by using search.
- Solutions include:
- Search (Google, Yahoo, Bing, ASK)
- Vertical Search
- Contextual Targeting
- Search Retargeting
- Shopping Feeds
From concept through completion, our creative design teams collaborate with you to develop your ideal brand presence.
Whether crafted in house or produced through our strategic alignment with talented local and national partners, eye-catching visuals, dynamic interactivity and consumer-specific appeal are at the core of our award-winning work.
- Solutions include:
- Online Display
- Design & Layout
- Motion Graphics/Video
- Rich Media Ads
- Guerilla Marketing
- Original Content Creation
Our knowledge-intensive process requires a deep dive into the lives and lifestyles of your online consumers. It's more than just finding them and learning what they like.
It's about understanding them and learning how to engage them in ways that are meaningful to their needs, wants and desires.
- Solutions include:
- Competitive Assessment
- Usability Analysis
- Email Marketing Strategy
- Analytics
- Online Surveys
- Social Media Polls
- Focus Groups
Through our meticulous management of integrated marketing efforts, we accelerate reaching measureable results and maximize your ROI.
Each asset is methodically maintained, supported and optimized to maximum performance.
- Solutions include:
- Campaign Management
- Measurement & Reporting
- Site Optimization
- Retargeting & Behavioral Targeted Display Advertising
Traffic is meaningless without action; the work doesn’t stop at being found. Sitewire can visualize, execute and even build a clear path to conversion to ensure marketing efforts are tied back to a measurable goal.
- Solutions include:
- User Interface (UI) Design
- Persona Development
- Shopping Experience
- Market Research
- Web site Development
- Corporate Blog solutions
- Application Development
- Facebook Connect and API
- Social Media Feed Integration
- Flash Development
